Skip to main content

About us

Chemicals Direct Pty Ltd is an Australian based enterprise specializing in the manufacture of AuStar® for worldwide distribution.

AuStar® Plant Growth Regulator improves yields and canopy management leading to increased revenue, reduced expenses and overall efficiency when applied to mangoes, avocadoes,citrus, ciku, durian, stone fruits, tomato and potato.


Chemicals Direct wants the grower to be the biggest beneficiary of our products, not the large distribution and chemical companies.

Our mission is to supply superior and advanced chemically engineered products at economical prices to ensure growers are not at the mercy of large monopolistic suppliers.

Where possible we attempt to deal directly with growers.

We don't just manufacture and supply great products, we inform and educate growers on how to maximize the performance of our products by using an integrated approach of 21st century farming.

Our staff travel the world and share the knowledge we have built so that growers become part of our global family network.

Farm Management

Every successful 21st century farmer today uses science, strategy and technology. Remember, you are a business man first, not a farmer.


Science assists solving problems that are common to farmers such as poor yields, bi-ennial cropping, excessive vegetative growth, pests and disease. Fertilisers and trace elements are consumed by the tree in its cycle and the replacement of these is essential for a healthy tree to be productive tree. These solutions need to be implemented into your farming operations to assist in producing higher yielding quality fruits.


In today's truly global business world it is the businesses with vision and foresight that become successful and sustainable in the longer term. Critical to your success are the decisions on cultivar selection, infrastructure on your plantation and the markets to whom you decide to sell your fruit. You need a plan of action to be profitable!


Be efficient to be profitable.

Commercialisation of farming operations has led to the development of amazing technology to ensure high yielding plantations firstly, produce quality fruits and secondly are able to be transported to the market in the best possible condition for higher prices.

21st technology can assist with irrigation, fertigation, trimming, pruning, picking, processing, grading, storage and ultimately transportation to the market via refrigeration.

These are the foundations on which a farmer builds an efficient and profitable business. Our team travels the world and has established a plethora of information on world's best practice to pass to our customers and those wanting to establish new plantations.


Every 21st century farmer uses science, strategy and technology to become profitable. By using our expertise and AuStar® you benefit with:

  • Uniform and profuse flowering;
  • Better fruit retention;
  • Increased yields;
  • Condensed picking periods;
  • Improved shape and colouring;
  • Reduction in Bi-anneal effects;
  • Earlier crops, giving market advantage;
  • Control tree vigor for high density planting;
  • Reduced picking and pruning costs.

Contact us now to benefit from AuStar® .